Facebook Marketing Masterclass with The Digiterati’s Marie Page

With a platform that evolves at eye-popping speed, rolling out new features and algorithm updates on a near daily basis, keeping on top of what works today is increasingly challenging, especially when Facebook is just one of your many responsibilities.

Fast track the very latest insight and best practice into Facebook marketing from one of the UK's leading Facebook Marketing experts, Marie Page.

Even if you are an old hand at Facebook marketing there will be plenty of new approaches covered to inspire and inform further innovation for your business

Mastering the Facebook News Feed algorithm:

• Some Pages see reach as low as 2% of fans – why is this and what can you do about it?
• Different content types – why some content types fly and others nosedive
• Why native Facebook video (and not YouTube) works
• How to avoid using “trigger words” that result in algorithm penalties
• How to drive up engagement
• Discovering the best time of day to post for your Page

Getting the basics right:

• Getting grey or blue tick verified
• Cinderella content types: how to choose content types that will get you most visibility
• Names, categories, about text best practice
• Should you use text on your cover image and if so, how?
• Image size best practice for 2018 – and where many Pages get it wrong
• Tips and free tools to improve your use of images on Facebook
• Building fan numbers and converting them to customers
• Using hashtags well

Paying for exposure:

• When and how you should pay to boost a post for maximum effect
• Facebook advertising best practice basics
 
Marie Page is one of the UK’s leading Facebook marketing experts. She is a founding partner of digital marketing consultancy The Digiterati and the Digiterati Academy e-learning portal for marketers and entrepreneurs.
Her book (and companion online course) “Winning at Facebook Marketing with Zero Budget” is an Amazon best seller.
Marie's work on the Facebook News Feed algorithm was featured on The Huffington Post. Marie is a regular guest on digital marketing podcasts and in 2018 will be a speaker at Brighton SEO, the UK's biggest search and marketing conference.
Marie is also author of the Smart Insights book “Smarter Guide to Facebook Marketing” edited by Dr Dave Chaffey, now in its fourth edition and the Facebook Ads Guide.